As most of my readers are aware, I have developed a program called The Good The Bad and The Ugly Client Retention Program. Focused on service firms that are in need of a client management program that is NOT computer-based, GBU creates a process to convert the bad clients to good, manage the good with first-class service and fire the ugly.
The reams of information on good client relationships, managing those relationships, and keeping those good clients fills a giga-bite-plus of internet space. Popular CRM software cannot classify the organic nature of client management. This huge gap leads to mis-communication, bad feelings AND loss of revenue.
Client relationships are built between human beings. A Client Retention Program is a execution plan. Plain, simple and straightforward, it allows a firm to deploy precious resources to the good, convert the bad and fire the ugly.
Time to ask your service firm the following questions:
How do you manage your clients? What relationships do you actively maintain and why? What revenue is stuck behind a difficult relationship?
Feel free to comment on your current state of clients: The Good, The Bad and The Ugly!
Strategies Sales Strategies for the under 30 year olds - Companies that is!
Wednesday, June 30, 2010
Monday, June 14, 2010
Book Recommendation
Am reading a great book I picked up at a book fair for $7.00. Brought it home and have been working my way through it voraciously. I am terribly impressed by how these authors put into words that which is so challenging to us humans that we muck it constantly: communication with our clients.
The complexity of communications has ended up with muffling, bashing, confusing our clients and peers alike. Communication is so complex that it's like walking a tightrope every time we open out mouths. Then we spend hours blaming ourselves for a job badly done!
Service professionals need to be able to really listen to their clients and help untangle the challenges of the business while offering solutions without minimizing or insulting the dignity of the client. This book creates such a road map of "how to's" so well I've made it my carry-it-everywhere-with-me book.
I have posted access to the book via Amazon link in the box at the left. Enjoy!
The complexity of communications has ended up with muffling, bashing, confusing our clients and peers alike. Communication is so complex that it's like walking a tightrope every time we open out mouths. Then we spend hours blaming ourselves for a job badly done!
Service professionals need to be able to really listen to their clients and help untangle the challenges of the business while offering solutions without minimizing or insulting the dignity of the client. This book creates such a road map of "how to's" so well I've made it my carry-it-everywhere-with-me book.
I have posted access to the book via Amazon link in the box at the left. Enjoy!
Friday, June 4, 2010
Change is good for the heart!
Change is good for the heart and the soul. After five years, I am retiring the Innerwealth brand and moving forward with Strategies for Growth.
This new company is focused on creating Client Retention Programs for service organizations. Firms such as Consultants and Adviors, PR firms and law firms will benefit from the focus The Good the Bad and The Ugly program brings to their bottom line. My clients have experienced at uptick in revenues of over 450%.
Stay tuned - more coming.
This new company is focused on creating Client Retention Programs for service organizations. Firms such as Consultants and Adviors, PR firms and law firms will benefit from the focus The Good the Bad and The Ugly program brings to their bottom line. My clients have experienced at uptick in revenues of over 450%.
Stay tuned - more coming.
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