About Laurelle
Laurelle is particularly interested in collaborating with technology, mobile, and ecommerce entrepreneurs.
Her focus is on perfecting the startup’s marketing to prospective investors and getting the owners ready for conversations with investors. This can include:
► Analyzing the viability of the business model from an investor’s perspective, assessing the best target markets, and identifying the problem being solved.
► Strategizing content of the executive summary, term sheet, business plan, and PowerPoint presentation.
► Developing a compelling pitch that will generate curiosity and interest from prospective investors.
These elements hold key considerations for VC and angel investors.
In addition to her work with startups, Laurelle has 20 years of Fortune 500 sales and management experience that includes securing $300+ million in contracts, increasing annual sales 800%, and personally closing deals up to $75 million. She has a Pepperdine MBA and a BA in Communication.
Her business experience, both at high corporate levels and as an entrepreneur, puts her in an ideal position to craft messages that bridge the communication gap between visionary entrepreneurs and discriminating investors.
Some of Laurelle’s recent startup-focused activities have included:
- Aiding startups in securing over $2M in funding with compelling pitches and materials; one client recently raised $400,000.
- Speaking and training on the topic of “How to Pitch to Investors.”
- Participating on Selection Committee at Tech Coast Angels’ Fast Pitch to the Angels Competition for tech startups 6 years running.
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