This series is so on target!
http://bit.ly/P4BybT
http://bit.ly/Mpxctq
http://bit.ly/OCTSW2
Strategies Sales Strategies for the under 30 year olds - Companies that is!
Showing posts with label venture capitalist. Show all posts
Showing posts with label venture capitalist. Show all posts
Friday, July 13, 2012
Saturday, January 28, 2012
Monday, May 2, 2011
The Spaghetti Strategy
"Let's see what sticks." said my client during our most recent coaching call. I lost my professional demeanor and burst out laughing. Images of clients being thrown up against a wall like a string of spaghetti danced through my head.
The Spaghetti Strategy is where a company attacks the marketplace, addressing all types of clients with one message point and sees 'what sticks'. I remember that strategy well. The corporation I had worked for used this strategy over and over again. And I remember how costly it was and how little ROI it produced.
Strategies for Growth understands how to assess and create the best strategy for clients as we have deployed them all - including The Spaghetti Strategy. What we have learned over the years is: the strategy is set by the client.
When deciding which strategy you want to deploy for your sales efforts, work backwards.
What strategies do you use with your high end clients? Comments welcome.
The Spaghetti Strategy is where a company attacks the marketplace, addressing all types of clients with one message point and sees 'what sticks'. I remember that strategy well. The corporation I had worked for used this strategy over and over again. And I remember how costly it was and how little ROI it produced.
Strategies for Growth understands how to assess and create the best strategy for clients as we have deployed them all - including The Spaghetti Strategy. What we have learned over the years is: the strategy is set by the client.
When deciding which strategy you want to deploy for your sales efforts, work backwards.
- High end clients need high touch
- Middle market with growth opportunities need continued touch. As they grow, you grow.
- High visibility clients need upper management touch
What strategies do you use with your high end clients? Comments welcome.
Thursday, March 31, 2011
Is Your Baby Ugly?
Sounds mean doesn't it? An idea is born, nurtured and launched to the world with great expectations. And then someone calls it ugly. Do you curl up and die?
"Get used to having your baby called ugly," says Frank Mastronuzzi of OneGoodLove.com, a dating website for same sex couples. Frank was helping Regina Lark of Q2D Speed Dating Service (Q2Dspeeddating.com) map out the growth of her company. I laughed at that very apt phrase.
I call it Iron Underwear. The need to have a thick skin and know, beyond knowing, that your 'baby' is beautiful, no matter what.
Raising two children in today's times, I know how the world dishes out the 'your baby is ugly' message. Parents react in two ways: Mama Lion or Meek Mouse?
Entrepreneurs are no different. I've seen the guy get wrung out over a comment on improving his business model. I've seen business owners fold quickly when the going gets rough.
I like Franks' attitude: My baby is not ugly, IT ROCKS! I am making this my new mantra: My baby is not ugly, my idea rocks. my business is not ugly, my business rocks.
What do you do when someone calls your baby ugly? Comments welcome.
"Get used to having your baby called ugly," says Frank Mastronuzzi of OneGoodLove.com, a dating website for same sex couples. Frank was helping Regina Lark of Q2D Speed Dating Service (Q2Dspeeddating.com) map out the growth of her company. I laughed at that very apt phrase.
I call it Iron Underwear. The need to have a thick skin and know, beyond knowing, that your 'baby' is beautiful, no matter what.
Raising two children in today's times, I know how the world dishes out the 'your baby is ugly' message. Parents react in two ways: Mama Lion or Meek Mouse?
Entrepreneurs are no different. I've seen the guy get wrung out over a comment on improving his business model. I've seen business owners fold quickly when the going gets rough.
I like Franks' attitude: My baby is not ugly, IT ROCKS! I am making this my new mantra: My baby is not ugly, my idea rocks. my business is not ugly, my business rocks.
What do you do when someone calls your baby ugly? Comments welcome.
Saturday, January 22, 2011
Tech Coast Angels 6th Annual LA Fast Pitch Competition
6th Annual Fast Pitch LA 2011
The Tech Coast Angels 6th Annual LA Fast Pitch Competition is February 24th at UCLA Anderson School of Business. CEOs of 8-10 start ups, selected from more than 100 applicants, will have 90 seconds to pitch their companies to a panel of judges. The winner will be invited to present their company and business plan at a Tech Coast Angels deal-screening session.
CEOs of Southern California-based companies who want to apply to be a Fast Pitch competitor should submit an application now at www.pitchtheangels.com. The deadline for applications is February 5th. Applications are already being screened by members of Tech Coast Angels, so apply today. More than 20 CEOs will be invited to participate in pre-event coaching sessions in February where TCA members and other coaches will provide them with tips and guidance on their pitches. The coaches will select the best companies to appear onstage at Fast Pitch on February 24th.
The 6th annual event will include presentations from CEOs and venture capitalists on funding and starting a company, and the Fast Pitch competition. A light dinner and refreshments will be served after the program at a networking event that will be attended by investors, entrepreneurs and other industry experts.
In the meantime, startup CEOs, please submit your application now. The sooner you get your application in the better.
I have been a coach to the start ups for the last 5 years and I encourage all my entrepreneur friends to apply. If anything, it gives you visibility and ACCESS to investors. Go for it!!!
Monday, November 15, 2010
Elevator Speech TWEAK
We are offering an Elevator Speech TWEAK this month to all my business associates who are preparing for stellar business growth in 2011.
All businesses change and evolve over time. As with all changes, a strong elevator speech needs to reflect those new changes. When was the last time you updated your elevator speech? You may have added new services or products or gained insight that has changed how you do what you do. Attracting new clients for 2011 means that your elevator speech may need a touch up or it may not convey the message you need it to convey.
Think of it this way: If you are not hitting the revenue goals you hit a year ago, it's time update your elevator pitch.
In this highly interactive coaching session, we can work together to revamp your existing speech to play up your unique strengths or new business offering.
If you book and pay for one-hour session prior to December 31st you will receive a 50% discount off the normal $150.00 fee.
Looking forward to working with you.
laurelle@laurellejohnson.com
All businesses change and evolve over time. As with all changes, a strong elevator speech needs to reflect those new changes. When was the last time you updated your elevator speech? You may have added new services or products or gained insight that has changed how you do what you do. Attracting new clients for 2011 means that your elevator speech may need a touch up or it may not convey the message you need it to convey.
Think of it this way: If you are not hitting the revenue goals you hit a year ago, it's time update your elevator pitch.
In this highly interactive coaching session, we can work together to revamp your existing speech to play up your unique strengths or new business offering.
If you book and pay for one-hour session prior to December 31st you will receive a 50% discount off the normal $150.00 fee.
Looking forward to working with you.
laurelle@laurellejohnson.com
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