The Spaghetti Strategy

"Let's see what sticks." said my client during our most recent coaching call.  I lost my professional demeanor and burst out laughing.  Images of clients being thrown up against a wall like a string of spaghetti danced through my head. 

The Spaghetti Strategy is where a company attacks the marketplace, addressing all types of clients with one message point and sees 'what sticks'.  I remember that strategy well. The corporation I had worked for used this strategy over and over again.  And I remember how costly it was and how little ROI it produced.

Strategies for Growth understands how to assess and create the best strategy for clients as we have deployed them all - including The Spaghetti Strategy.  What we have learned over the years is:  the strategy is set by the client.

When deciding which strategy you want to deploy for your sales efforts, work backwards.

• High end clients need high touch 
• Middle market with growth opportunities need continued touch.  As they grow, you grow.
• High visibility clients need upper management touch

My client decided against the Spaghetti Strategy.  She is now deploying a much more high touch approach that will yield 'her 5 dripping roasts' of clients.

What strategies do you use with your high end clients? Comments welcome.